Siyagyma SA Launch – 08 December 2012

 

Siyagyma

 

 

Zane Maqetuka (Mr South-Africa Prince), in association with the  Department of Health will be launching SIYAGYMA-SA HEALTHY LIFESTYLE PROMOTION CAMPAIGN, in Gugulethu Township on Saturday 8TH  December 2012.

The SIYAGYMA-SA campaign is a new initiative that is set to inspire, galvanise, educate, inform and change South Africans’ lifestyles for the better.

SIYAGYMA-SA’s key message is to live healthy at all times by exercising regularly, eating a balanced diet and adopting a positive attitude to achieving well-being in all aspects of our lives.

Zane Maqetuka’s experience with childhood obesity and his triumph over this has inspired him to show the country that with self-discipline, patience and determination it is possible to transform into a healthy lifestyle champion.

 

Zane Maqetuka

The SIYAGYMA-SA team is planning to use the following methods to reach out to a large number of people in South-Africa:

A)     TV & CINEMA PUBLIC SERVICE ANNOUNCEMENT (PSA)

A 30 second video that will depict a healthy nation using public figures and ordinary citizens.

 

B)     ANNUAL NATIONAL HEALTHY LIFESTYLE PROMOTION FESTIVALS

Every province in South Africa will be invited to experience the SIYAGYMA-SA campaign excitement and be inspired to live ongoing healthy lifestyles.

C)     ACTIVATING THE CAMPAIGN ACROSS  S.A LOCAL MUNICIPALITIES  AT GRASSROOTS LEVEL. 

 

 

THE AIMS  OF THE SIYAGYMA-SA CAMPAIGN.

  • The campaign aims to create a strong and sustainable culture of healthy lifestyles amongst South African people.

 

  • The campaign aims to prolong the lifespan of South Africans’ lifespan and enhance their quality of life.

 

  • It aims to reduce obesity-related sicknesses e.g. Coronary heart disease, type 2 diabetes, hypertension, cardio vascular disease, lifestyle-related forms of cancer as well as the negative psycho-social consequences of  obesity and an unhealthy lifestyle.

 

  • It strives to build a positive self image on South Africans which will assist in   reducing  high stress levels.

 

  • This campaign aims to contribute to the unity that is achieved through sports activities in South-Africa.

 

  • The campaign strives to contribute towards increased productivity in the work environment and the nation’s economic development through the promotion of a healthy workforce

 

 

SIYAGYMA-SA is currently operating as a voluntary association but is confident of winning the support of  corporates and government institutions by demonstrating its potential to galvanize the public through a series of creative events.

SIYAGYMA-SA has chosen Gugulethu Square to host its first activation as the mall is well known for its warmth and unconditional hospitality to all members of society.

 

Full Programme for 8 December:

7:30am -8:00am    Taxi drivers Meditation / Spar Session at the Mall’s Taxi rank

8:00 – 8:30               Welcome and opening     Mall manager (Mr Elliot Maseti)                                    Campaign Introduction   Zane Maqetuka (Mr SA prince)

8:30 – 8.55               Pre-walk warm-up                                    Walk Coach (Chris Seymour)

9:00 – 10:00             5km celebrity fun-walk

                       Photo-opportunity and light snacks at the Mall

10:00 – 11:15       Handing over of medals by (Ms Vimla Moodley) DOH Official

to the 5km fun walk 30 Participants

Song                                                    By Gift Gwe

Song                                                  By Tornado

11:15 – 12:00        Health Screenings in the mall & by the Taxi Rankand Taxi Rank

12:00 – 13:00         Zumba dancing class                     led by Mr Lucas MthenjaneHula Hoop competition

13:10 – 13:30       Tae-bo Class in the mall with kids Led by Ms Andisiwe Silimela

 

13:30 – 14:00         Lunch (invited guests and media)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s