New Beats by Dr Dre Neon Mixr designed to stand out – Press Release


David Guetta challenged Beats by Dr Dre to create the perfect set of world-class ear cups. One year and thousands of prototypes later, Beats by Dr Dre in collaboration with the fourth highest ranked DJ in the world, Guetta, are proud to present one of the lightest, loudest and most durable headphones ever.

The new Neon Mixr promises to blow any professional or amateur DJ away. Apart from the obvious change to cool, neon colours these headphones also offer improved ergonomics, revised headband tension and a unique carrying case. Its focus is on well-known Beats by Dre deep base coupled with high volume and it is designed to push the audio from the headphones above the music in a club. The Neon Mixr’s rotating ear cups can swivel back and forth to offer DJs the option of switching between the one cup playing the current track and the other to listen to a pre-play track.

David Guetta is the Beats by Dre Mixr’s biggest fan. “I’ve been on a non-stop world tour since Mixr’s launched, spinning at every show with them; I can honestly say they are the best headphones I’ve ever used: light, strong and super loud which is what you need as a DJ – and when you travel as much as I do. Now the whole crowd will see them glow in the dark too.”

The Mixr headphones are now available in neon blue, yellow, orange or pink. For the less daring the headphones also come in gloss or matte black, white and red variants.

Phoenix Software is one of the leading suppliers of consumer-related products and features leading brands such as Beats by Dr Dre.  With high-definition and performance one will definitely be blown away by the heart pumping and thrilling effectives of Dr Dre’s Beats headphones which can be found through mass retail outlets in South Africa. The new Neon Mixr is available at all major retail stores nationwide for a retail price of R3299.99.





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