Radio Works Conference

Marketers who advertise on radio want to know that their ads and campaigns are making the right impact.

This is the premise behind the Radio Advertising Bureau’s (RAB SA) ‘RadioWorks’ Conference, which is aimed at demonstrating the ROI/ results that can be derived when radio is used effectively within the media mix.

To do this, the RadioWorks Conference this year boasts a host of local and international speakers including the RAB UK’s Michael Tull who will unpack insights from a ground-breaking RAB UK research studythat incorporates data from more than 500 campaigns – the largest analysis of radio ROI ever conducted, and demonstrates how advertisers are missing out on millions in revenue by under-investing in radio.

RAB General Manager, Matona Sakupwanyasays that the RAB has noted the feedback from past successful RadioWorks Conferences and identified key areas of delegate interest. These will be tackled by a line-up of expert speakers drawn from a wide range of media and marketing disciplines.

The line-up includes, amongst many top speakers:

• UK basedSam Crowther, a pioneer in the understanding and application of sound, whose experiential presentation will explore how sound affects us both consciously and subliminally as well as how these strengths can be utilised to enhance the impact and effectiveness of sonic communication and advertising campaigns.

 

• Digital expert and NATIVE VML CEO, Jason Xenopoulos who will share insights on how to maximise on the relationship between radio and digital platforms for successful radio campaigns.

 

• A panel of media and marketing experts who will tackle the topic; ‘Whose job is it to prove ROI on (radio) campaigns?’

 

• Renowned marketer, Thabang Ramogase on how brands can create content that connects and engages with consumers.

 

• Well-known personalities Bonang Matheba and DJ Suga of Heart 104.9FM, who will direct the Conference programme.

 

The Cape Town leg of the Conference will take place at the Clock Tower Pavilion on the 19^th of August and in Johannesburg on the 21^st of August at the Focus Rooms in Sunninghill.

For more information or to book,visit www.rab.co.za

You can download the programme here.

Lyle & Scott celebrate 140th Anniversary with the launch of The 140 Series

To commemorate 140 years of Scottish heritage artists, fans of the brand, and fashion enthusiasts have all been commissioned by Lyle & Scott to create an original masterpiece for The 140 Series.

Each creative taking part is invited to submit one artwork that represents their chosen year between 1874 and 2014. The 140 pieces of artwork will then be used to construct a timeline that represents Lyle & Scott’s success and tireless innovation since 1874.

 

Once all entries have been submitted, the 140 artworks will be available to view on the South Africa Lyle & Scott website http://www.lyleandscott.co.za, with viewers given the option to bid for the artwork of their choice. The live auction will commence on the 10^th of September, inviting everyone to participate in celebrating this milestone with Lyle & Scott.

 

The 140 masterpieces will take pride of place in a gallery for everyone to see. The proud new owners of the artworks will finally take their piece of history home.

The artists will receive full profit from their artwork; in addition to this the pieces of artwork that fetch the three highest bids will receive: R5000, R3000, and R2000, respectively.

To support this creative series, the advertising agency DDB will also offer two six month paid internships to student participants.

 

The 140 Collection by Lyle & Scott:

The 140 capsule collection launches this summer to celebrate Lyle & Scott’s anniversary and Scottish heritage. The collection sees Lyle & Scott delving into the roots of the brand to create a premium line of argyle knitwear and classic polos. The range will be distinguished by the original ‘L&S Ltd’ logo branding on the left chest, the famous eagle motif on the arm, as well as a label carrying the Royal Warrant marking the quality, craftsmanship and superiority of Lyle & Scott products

French Sunset Picnic/Dinner

Picture the summer breeze, beautiful vineyard greenery and the magnificent Constantiaberg forming part of the backdrop that invites you to enjoy an authentic French afternoon and evening with a South African twist. www.frenchsunset.co.za presents the first annual frenchSUNSET picnic dinner on Saturday 8th November at a secret location (venue to be disclosed to tickets holders on day of event at 9am).

Set in a Constantiaberg Winelands renowned vineyard frenchSUNSET will offer everyone not just a picnic experience, but entertainment in the form of live poetry, standup comedy, DJ’s,  a jazz band while capping the evening off with an outdoor french short movie projection with subtitles. This blue, white and red themed picnic invites ticket holders to dress in these colours and help create an ambiance that lends towards the frenchSUNSET theme.

frenchSUNSET will be hosted by esteemed Cape Town comedian Siv Ngesi and promoter Didier Moestus. Siv will also entertain ticket holders with a trademark stand up comedy set. Music will be provided by French Embassy Trio and Sylvestre Kabassidi and DJ’s Didier Moestus and DJ Ozy from La French Connection.

Attendees will be spoiled with a gift basket comprising of a bottle of premium SA wine, some of the finest SA cheese and traditional french crepes on arrival and a lucky draw with prizes by Lacoste, Cafe Coton, House of Monatic, La Grenadine Petit Hotel, Desert Rose Beauty Salon & more.

Patrons are encouraged to bring along picnic baskets with treats for dinner after sunset or pre-purchase one from the frenchSUNSET website.

More info on www.frenchsunset.co.za and twitter @frenchsunset_SA.

frenchSunSet a blue, white and red experience with a South African twist.
Date: 8th November 2014

Time: 3.00pm to 10.00pm

Prices
Table seating tickets @ R350pp
Field seating tickets @ R250pp

Tickets can be purchased on a pre-sale basis from www.frenchsunset.co.za

Avicii and Black Cooffe release a remix of “Lay Me Down”

Avicii’s original mix of ‘Lay Me Down’, the fifth single to be released from his critically acclaimed, platinum-selling debut album ‘True’, has enjoyed plenty of rotation since it’s release on July 13th and now looking ahead to his headline performance at Creamfields, has been remixed by legendary South African producer Black Coffee.

 

Set for release on August 12th, Black Coffee, a true pioneer of colourful, vocal-led house for the best part of a decade, opts for rolling, tropical rhythms and a complete switch-up in Avicii’s beat programming. Building with charging drum beats, thick-edged bass and immaculate percussive layers, it’s a remix that adds an entirely new dancefloor dimension to the original track and one that is sure to prove a big hit with fans.

 

The collaboration came about via Shaun Duvet, one of the men behind Ultra Music Festival South Africa and Electric.   Shaun and Ash (Avicii’s manager and executive producer) had discussed a number of exciting opportunities for South Africa and bridging the music gap between SA and the world.  It was a natural fit for Shaun to suggest Black Coffee as one of the artists to remix Avicii’s newest hit as his sound is so uniquely South African.

 

“The remix of ‘Lay Me Down’ was such a great opportunity for me to bring the elements of South African house music to Avicii’s fans, and I’m grateful to have been given an opportunity to work on a song from such a great artist,“ says Black Coffee.  “I hope to work with Avicii as much as possible in the future.”

AN EVENING WITH JOHN LEGEND THE ALL OF ME TOUR COMING TO DURBAN

 

Big Concerts are pleased to announce that John Legend will be coming to Durban for one night only with his highly anticipated All Of Me Tour on Friday 21st November 2014 at the Moses Mabhida Stadium.

 

Presented by the eThekwini Municipality, East Coast Radio, M-Net and True Love. Another Big Concerts Experience.

 

Tickets go on sale Friday 8^th August 2014 at 9am from Computicket.

 

“An Evening with John Legend: The All of Me Tour,” has currently sold out in over 60 cities the US as well as three Cape Town concerts and two Johannesburg concerts in November 2014. It features John in an intimate setting, highlighted by guitar/vocal accompaniment as well as a string quartet.

 

“I’ve enjoyed this tour immensely,” said Legend.  “The opportunity to get up close and personal with my fans and tell my story has been so much fun for me”.

 

Fans can expect to hear John perform his smash single “All of Me” from his critically acclaimed fourth studio album ‘LOVE IN THE FUTURE’, as well as a mix of well loved songs from his previous albums.

 

His latest album ‘LOVE IN THE FUTURE’ which recently claimed the #1 spot on Billboard’s Hot 100 Singles Chart, as well as #1 at four formats of radio: Urban AC, Top 40, Rhythm, & Adult Top 40. The single marks Legend’s highest selling and charting single of his career to date, with sales over 5.5 million worldwide.

 

 

Tour Information:

 

Cape Town

15^th November 2014 at the Grand Arena, GrandWest –  SOLD OUT

16^th November 2014 at the Grand Arena, GrandWest – SOLD OUT

17^th November 2014 at the Grand Arena, GrandWest – SOLD OUT

 

Durban

21st November 2014 AT Moses Mabhida Stadium – ON SALE FRIDAY 8^TH AUGUST at 9AM

Tickets price: R225 – R1195

 

Johannesburg

Johannesburg: 22^nd November 2014 at Coca-Cola Dome – SOLD OUT

Johannesburg: 23^rd November 2014 at Coca-Cola Dome – SOLD OUT