Hip Hop artist Solo, real name Zothile Langa, has been signed as the first SA Ambassador for the High Fashion London brand Criminal Damage.
British born high fashion street wear brand “CRIMINAL DAMAGE” was born onthe streets of East London in 1991. It’s modern urban flavour has always been ahead of the game with exciting new designs, bold colour palette andedgy style made the label an overnight success with fans of street styleeverywhere. One of the signatures of the Criminal Damage label, is that each garment within the range is different from the last – the brand identity is always there, through a signature style and the now iconic ‘CD’monogramming, but aside from that, each piece is quirky, original, uniqueand undoubtedly stylish on its own terms.
This brand has been rocked by the likes of Rihanna, Beyonce, 50 Cent and more prominent stars.
“I’m quite excited to be the face of Criminal Damage SA. I have been eyeing the brand for the longest time and it’s even sweeter to contribute to its growing success. I truly believe Criminal Damage is at the forefront of
urban street wear and I’m glad it’s finally in SA.” says Solo
Solo released his debut album titled “DREAMS.A.PLENTY” in April earlier this year . He featured some of the best SA musicians like Nothende, Kabomo, Proverb, Reason.
Well done to this hottie! He is going to look so good in the Criminal Damage clothes!
Criminal Damage gear is available at Palazzo Pitti in Rosebank Mall.