G-Star Raw for Spring/Summer 2015 – Tight or Wide

15180014 _ 151M Campaign Launch, Cape Town

Last week I attended the launch of the G-Star Spring/Summer 2015 Campaign. The venue was the Truth Coffee .  The launch was  a blast.

 

15180014 _ 151M Campaign Launch, Cape Town

 

For their Spring/Summer ’15 campaign, G-Star RAW has captured this essence of jeans and  expressed it through their diverse range of styles and fits. Enlisting Ellen von Unwerth for its photography, a natural fit in itself with her affinity for denim and forte with the female subject, the campaign is carried into the online using a slogan-hashtag combination, “Wear it #TightorWide”.

15180014 _ 151M Campaign Launch, Cape Town

15180014 _ 151M Campaign Launch, Cape TownOne of my fave Hip Hop DJs ,PH was on the decks and got Truth Coffee going up on a Wednesday. Grant Marshall of Massive Attack also dropped good jams.

 

15180014 _ 151M Campaign Launch, Cape Town

15180014 _ 151M Campaign Launch, Cape Town

 

 

The launch was great. Good looking people rocking fashionable clothing . mingling and taking lovely photobooth pictures.  Love the tight or wide concept. 🙂

15180014 _ 151M Campaign Launch, Cape Town

15180014 _ 151M Campaign Launch, Cape Town

By @Dudoo_D

Pics by Paul Ward

 

 

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